SPORTS DIRECT

SPORTS DIRECT

Beat The Quit

〰️

Beat The Quit 〰️

Training in summer? Love it. Winter? Not so much. Cold nights and retreating daylight can put even the hardiest athletes off.

But Sports Direct has the answer — the right gear and the right attitude.

We were tasked with bringing this to life with a motivational campaign to inspire athletes to keep going when the temperature drops.

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Credits

Role: Creative Producer

Client: Sports Direct (Fraser Group)

Agency: Stereo Creative

Production Company: Agile Films, Directed by Zac Ella

Photographers: Ben Cole, Aria Shahrokhshahi

Music & Sound: Wake The Town

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