DOMINOS

DOMINOS

Xmas Yodel Rap

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Xmas Yodel Rap 〰️

Dominos needed an online idea to coincide with the release of their “Yodelling” TVC creative.

The guys at Mothers Best Child came up with “Yodel Boiz”, a scripted comedy piece for the Channel 4 branded partnership, that combined the worlds of Drill and Yodelling to make something truly unique; UK Yodel Rap - and I had the pleasure of bringing it to life.

Part mockumentary, part music video.

The content blew up online, gaining benchmark-breaking engagement rates and a 96% positive sentiment.

13m+ views. 128k engagments.

Fighting for Xmas #1

Authenticity was key, so we used legendary producer Rude Kid to make the music, casting the most talented musically gifted actors we could find in order to blur the lines even further.

We went the extra mile, licensing the track and putting it out across all DSP’s in order to really land the campaign, solidifying Dominos as one of Channel 4’s most successful branded partnerships in their history.

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Credits

Role: Senior Creative Producer

Client: Dominos

Commissioner: Channel 4

Production Company: Mothers Best Child

Music Promo Director: Chris Chuky

Edit: Post Carlton

Grade: Nigel Tadyanehondo

Music: RudeKid

Music Supervision: Wake The Town

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