ICEBREAKER
ICEBREAKER
〰️
SS23
〰️
AW23
〰️ SS23 〰️ AW23
Be more Merino.
Heroing the outdoor brands newest product ranges with a fresh and bold campaign.
Two seasons, two shoots, two weeks.
Bringing together two rigorous outdoor shoots in the window winter mountains of Bulgaria, followed by a joyous few days in Tenerife to bring to life the assets for this beautifully crafted campaign identity.
Credits
Role: Creative Producer
Client: Sports Direct (Fraser Group)
Agency: Stereo Creative
Production Company: Agile Films, Directed by Zac Ella
Photographers: Ben Cole, Aria Shahrokhshahi
Music & Sound: Wake The Town